In-house agencies see 16% rise since 2020, according to WFA study
A recent edition of BizCommunity contained an article in the Marketing & Media section about agency in-housing. The article by Scopen stated, concerning in-housing, “this growth has waned, and marketers are stepping back from in-housing”. The Observatory International said it disagrees, as does the World Federation of Advertisers (WFA), certainly concerning major multinationals – the … Continued
